unisourcedigital.com will make your digital printing projects easier
Welcome to unisourcedigital! Find the right paper for your customized digital printing job, read about the latest innovations in digital printing and paper, and take advantage of our streamlined online ordering process to get paper samples or paper for your next project.
Our friends at Print in the Mix recommend a powerful study from InfoTrends that finds more personalization results in higher ROI on marketing campaigns.
Campaign
Response Rate
Conversion Rate
Print Only
6.0%
16.2%
Print and Email
7.6%
18.3%
Print and PURLs
7.6%
15.3%
Print, Email and PURLs
8.2%
16.5%
Print, Email, PURLs and Mobile
8.7%
19.0%
Source: InfoTrends, 2012
This is data worth sharing with your customers. With this study to back you up, maybe you'll get the chance to put together that cross-channel campaign you've been pitching.
PIA brings recognition to digital printers with the addition of EIGHT digital printing awards.
We've got the scoop on the new digital print categories, link to the PIA Premier Print Awards brochure, and link to submitting your entries.
Visit a website. Watch a video. Listen to a song. USING A PIECE OF PAPER. This paper-based USB drive opens up exciting possibilities.
Spokane, Washington-based intelliPaper has created a true paper USB drive. It's not just a USB thumb drive taped to a piece of board: it's a silicon chip laminated in 3 layers of common paper that plugs right into your device's USB drive. Read the full article to learn more.
Read the full article on PaperSpecs >
You might have some of the answers. Take part in a major online survey assessing digital printing adoption, and its inroads into sectors dominated by offset print.
The survey also collects industry views on key drivers and barriers to digital printing, and how printers are seeking to modify their offer in the current environment.
"Why do web-to-print solutions work for some companies and not others?" This informative Xerox blog outlines the perceptions and realities that have presented challenges for web-to-print's momentum.
In the age of the Internet, printers have evolved into "marketing service providers," bringing new solutions to their customers. One of the most powerful solutions a printer can bring is the web-to-print platform.
Printing Industries of America reports a profit increase for the second year in a row. Get a feel for how our industry is doing with this easy-to-read infographic.
The printing industry as a whole reported profits in 2011 and 2010, according to the recently completed "2012–2013 Printing Industries of America Ratios Survey" from the Printing Industries of America.
We sit down with paper mill and Unisource partner NewPage and discuss Sterling Premium Digital, an exciting new shift in how we think about premium digital paper quality and its value.
Ever since the American Forest and Paper Association introduced the paper grade system, printers have learned to think in terms of No.1, No. 2, and No. 3 grades. And NewPage followed this standard in 1996, when it began designing papers specifically for digital printing.
NewPage realizes that it’s time to shift our thinking on grading paper. In a changing market where the customer expects superior quality, does the 3-grade system still make sense?
The specialty line includes synthetic polyester, paper-film laminate, pressure sensitive and Fluorescents.
Unisource's digital paper partner, Appleton, introduces Appleton Digital Paper, a line of quality digital sheets that includes synthetic polyester, paper-film laminate, pressure sensitive and Fluorescents.
The Appleton Digital Paper line expands the creative capabilities of printers with a portfolio of material options.
Unisource's digital specialty media partner MACtac brings sustainability to digital wide-format printing.
MACtac® Graphic Products expanded its line of sustainable digital print media with IMAGin® Verde™ VM2229P and VM3209R. Both new wide-format UV-printable media are 100 percent chlorine-, phthalate-, and PVC-free film, designed for applications where a greener, durable media is desired.
In 40 years, digital inkjet printing may be 50% of total print volume, with a typical run of 2,000 pieces. How will you make money?
We had the privilege of attending a digital print webinar presented by NewPage a few weeks ago. The webinar looked to the future, where the digital process could reign supreme for both printing and finishing techniques. Most intriguing to us was the discussion on how the paper you choose can affect the success of your digital printing operation.
Looking to make an investment in your digital printing capabilities? Unisource can help you pick the right digital printing press.
We have updated our Digital Press Comparison guide to include some of the latest models from leading manufacturers like HP, Xerox, and Xeikon. Now you can compare specifications like image area, pages per minute, and of course, substrates.
At Unisource, it's our goal to help your digital printing business to succeed. You can have confidence that Unisource will be ready with digital printing paper that has the quality, runnability, and value you need.
Is More Data Better? How Do You Know You Have the Right Data?
When it comes to marketing blogs, there is always a flavor de jour. Currently, it’s big data. If not “big data,” then at least more data. So it was interesting when Thorin McGee, editor of Target Marketing, asked the question, “Can you ever have too much data?” The question was asked on a LinkedIn board,...